Choice Hotels International held its 70th Annual Convention, themed "Making More Possible," May 5–7, 2026, at Mandalay Bay Resort & Casino in Las Vegas. The three-day event brought together franchise owners, operators, and brand leadership to showcase new AI-driven technology tools aimed at helping franchisees increase revenue and streamline operations.
CEO Patrick Pacious highlighted the company's push into "agentic commerce" and AI-led travel booking, alongside updates on the enhanced Choice Privileges loyalty program, which now exceeds 75 million members. The convention also recognized top-performing owners and properties, including Premier Legacy and Premier Developer award winners and the annual "Best of Choice" hotel awards across the company's brand portfolio.
