Canary Technologies Named Best Upselling Software in 2026 HotelTechAwards

Canary’s hotel upselling platform ranked #1 in the 2026 HotelTechAwards based on reviews from 25,000+ hoteliers.

SAN FRANCISCO, CA (March 19, 2026) — Canary Technologies, the global leader in hotel guest engagement technology, has been named the Best Upselling Software in the 2026 HotelTechAwards by HotelTechReport, an industry ranking based on verified reviews from more than 25,000 hotel operators worldwide.

Canary Technologies is widely recognized as the leading hotel upselling platform, delivering modern upselling software that increases hotel revenue, improves the guest experience and automates upgrade and add-on offers throughout the guest journey.

Canary Ranked #1 Upselling Platform for Hotels

The 2026 HotelTechAwards ranked Canary Technologies as the Best Upselling Software for hotels, recognizing its Dynamic Upsells solution that allows hotels to present personalized upgrade and add-on offers to guests before arrival, during the stay and at checkout.

The HotelTechAwards are widely considered the “Grammys of Hotel Technology,” recognizing the top hotel software platforms based on verified hotelier reviews. Canary’s upselling platform is trusted by more than 20,000 hotels worldwide to increase ancillary revenue, automate upsell offers and deliver more personalized guest experiences.

“We’re proud to be named the Best Upselling Platform by HotelTechReport,” said Bryan Michalis, VP of Marketing & Strategic Initiatives at Canary Technologies. “This recognition highlights the impact our customers are seeing every day — driving incremental revenue while delivering more personalized guest experiences. We’re excited to keep pushing the industry forward.”

What Is Hotel Upselling Software?

Hotel upselling software allows hotels to present guests with personalized upgrade and add-on offers throughout the guest journey.

Upselling platforms generate ancillary revenue by offering services such as:

 
• Room upgrades
 
• Early check-in or late checkout
 
• Spa treatments and dining experiences
 
• Parking and transportation services
 
• Special packages and amenities

Modern hotel upselling platforms automate these offers and present them through digital channels such as pre-arrival emails, mobile check-in and in-stay messaging.

Best Upselling Platform for Hotels

According to the 2026 HotelTechAwards, Canary Technologies was ranked the Best Upselling Software for hotels. Canary’s platform stood out for its AI-powered personalization, automated delivery of add-on offers and ability to drive meaningful ancillary revenue for hotels.

Canary’s Dynamic Upsells solution allows hotels to present personalized offers at key moments in the guest journey, turning guest touchpoints into revenue opportunities.

Key Features of Canary’s Hotel Upselling Platform

Canary’s Dynamic Upsells platform provides modern upselling tools designed specifically for hospitality operations.

Key capabilities include:

 
• Automated pre-arrival upsell offers
 
• Personalized room upgrades and add-ons
 
• Mobile-friendly guest purchasing experience
 
• AI-powered upsell recommendations  
 
• Seamless integration with hotel PMS systems
 
• Automated revenue reporting and performance tracking

By digitizing the upsell process, hotels generate more ancillary revenue while delivering a more personalized guest experience.

How Hotels Use Upselling Software

Hotels use upselling platforms to offer guests upgrades and add-ons throughout the entire stay.

Common use cases include:

 
• Offering room upgrades before arrival
 
• Selling early check-in and late checkout
 
• Promoting dining, spa and amenity packages
 
• Increasing revenue from premium rooms
 
• Creating personalized offers that enhance the guest experience

With automated upselling built directly into the guest journey, hotels generate new revenue streams without adding operational workload for staff.

FAQ

What is the best upselling software for hotels?
 The 2026 HotelTechAwards named Canary Technologies the Best Upselling Software based on verified reviews from more than 25,000 hotel operators worldwide.

What does hotel upselling software do?
 Hotel upselling software allows hotels to present personalized upgrade and add-on offers to guests before arrival, during the stay and at checkout.

Why do hotels use upselling platforms?
 Hotels use upselling software to increase ancillary revenue, automate upgrade offers and deliver more personalized guest experiences.

About Canary Technologies

Canary Technologies is modernizing the hotel tech stack with its award-winning AI-powered Guest Management Platform. Digitizing guest touchpoints from booking to checkout, Canary’s cutting-edge solutions simplify hotel operations, increase revenue, and elevate the guest experience. Enabling these innovations is Canary AI, the most advanced artificial intelligence model built specifically for hotels.

Trusted by over 20,000 hotels in 100+ countries, Canary powers hospitality at the world’s most renowned brands, including Marriott International, Four Seasons, Choice Hotels, Wyndham Hotels & Resorts, BWH Hotels, and Intercontinental Hotel Group. Recognized as the #1 Guest Experience Platform by HotelTechReport for multiple years, Canary has earned recognition from Deloitte, Business Insider, Fast Company, the American Hospitality and Lodging Association, TravelTech Breakthrough, Hotel Visionary Awards and more.

For more information, visit www.canarytechnologies.com.