To help hoteliers make crucial decisions, Canary’s team of hotel industry experts has assembled this comprehensive list of data points you need to know from across the industry.
General Hotel Statistics
Morning Consult and AHLA's blended average of relevant factors indicate a positive short-term outlook for the hotel industry, considering travel likelihood, financial wellness, and a preference for hotels over alternative lodging options. (AHLA)
Despite U.S. RevPAR never having grown during a recession, it grew by 3.4% in 2023. (Cvent)
Revenue per available room (RevPAR) in London is predicted to reach between 101% and 105% of pre-pandemic levels by the end of 2023. (PwC)
The largest hotel in the world is the First World Hotel & Plaza in Genting Highlands, Malaysia. It has 7,351 rooms and an on-site theme park. (Uniq Hotels)
The global occupancy rate hit almost 70% in the summer of 2022. (Amadeus)
There are 90,562 hotel and motel businesses in the U.S. as of 2022. (Zippia)
The global hotel and travel accommodation industry is projected to have a compound annual growth rate (CAGR) of 7% by 2025. (Zippia)
Forty-nine percent of hotel executives expect non-room revenue to represent an increasing share of their hotel’s revenue over the next three years. In 2021, this figure was 23%. (Skift)
Sixty-four percent of global hotel chains pass on their elevated costs to guests, with large chains more likely to do so compared to smaller chains. (h2c)
Only 10% of hotels globally say that the cost of living does not affect their pricing strategy. (h2c)
Traveler Preference Statistics
Sixty percent of Americans say they are more likely to stay in hotels in 2023 than in 2022. (AHLA)
Seventy-eight percent of millennials say they’d prefer to spend their money on experiences instead of things. (Zippia)
Forty percent of U.S. consumers say that saving for a vacation or trip away was a financial priority in 2022. (AHLA)
Seventy-three percent of people are more optimistic about travel in 2023 than they were in 2022. (Booking.com)
Nostalgic getaways are set to be the most popular type of vacation in 2023, followed by “community-minded”, and “blowing the budget.” (Booking.com)
Forty-two percent of travelers want to go on a break focused on their mental and physical health. (Booking.com)
Forty-three percent of travelers will use virtual reality to inspire their vacation choices. (Booking.com)
Fifty-five percent of travelers want to spend their vacations “off-grid”, defined as not connected to or served by publicly or privately managed utilities. (Booking.com)
Hotel Technology Statistics
Seventy-eight percent of hotels expect their hotel technology investment to increase in the next three years. (Duetto)
Forty-five percent of travelers say that on-demand entertainment access is a must-have in the future to create a more amazing hotel stay. (Skift)
Sixty-eight percent of hotel executives reported that incorporating new technologies to attract and retain staff best reflects their 2025 labor strategy. (Skift)
Fifty-one percent of hotels globally say that the upselling functionalities of their internet booking engine (IBE) are limited. This is a 20% increase from the 2020 figure. (h2c)
Guest Messaging Technology
Thirty-five percent of hotels say they’re considering upgrading to guest messaging technology in the future. 29% said they upgraded in 2020, and 20% said they upgraded pre-pandemic. (Oracle Hospitality)
When asked how interested travelers were in staying in a hotel that uses guest messaging, 76.9% say they are somewhat or significantly interested. (Skift)
When asked when hotel executives expect their properties to implement guest messaging, 22.4% said within the next year, 26.9% said they are just starting to try it, and 25% said they have already implemented guest messaging. (Skift)
Forty-five percent of hotel guests in 2019 said that they would prefer to report an issue through SMS or a messaging application — instead of over the phone, email or in-person. (Zingle)
Contactless Technology
In early 2021, 57% of hotels said that they were looking to digitize the check-in and checkout process. (Statista)
In the summer of 2020, 73% of guests said they would prefer to use an app to open the door of their room. (Statista)
Fifty-four percent of travelers said that they’d most like to see contactless check-in and checkout permanently adopted over the next three years. Forty-nine percent said contactless payments. (Skift)
Thirty-four percent of travelers say that they want to use their own phone for hotel access. (Skift)
Forty-one percent of Americans say none of their purchases in a typical week are paid for using cash, up from 29% in 2018 and 24% in 2015. (Pew Research Center)
Sixty-two percent of consumers expect to increase their use of these touchless technologies even as we leave the pandemic behind us. (Capgemini)
Hotel Fraud & Data Security Statistics
The average total cost of a data breach in the hospitality industry from 2021 to 2022 was $2.94 million. (Ponemon and IBM Security)
The global average cost of a data breach is $4.35 million. In the United States, the cost rises to £9.44 million, the highest of any country. (IBM Security)
When asked how concerned travelers were about the privacy and security of their personal data provided to hotels, 55.6% said they are somewhat concerned. Twenty percent said they were very concerned. (Skift)
Thirty-nine percent of hotel executives are somewhat concerned about data security. Twenty-eight percent are very concerned. (Skift)
Sixty percent of organizations’ data breaches have led to price increases for customers. (IBM Security)
Twelve percent of five-star hotels have been victims of credit and/or debit card fraud. (GSA)
In 2022, 78% of global travelers said that they intended to stay at least once in an eco-friendly or green accommodation. (Statista)
In 2021, 74% of hospitality accommodations revealed they had implemented some form of sustainable practice at their property. (Booking.com)
According to the United States Green Building Council, building a LEED-certified hotel only costs 1 - 2% more than one that’s not green. (Pinnacle Advisory)
In 2021, 61% of travelers said that the pandemic has made them want to travel more sustainably in the future. (Booking.com)
Seventy-six percent of travelers are keen to reduce water usage (e.g. by reusing towels or opting out of daily room cleaning). (Booking.com) 27% believe that accommodations should allow guests to opt out of these services.
Diversity in the Hotel Industry Statistics
Hilton was named #1 on DiversityInc’s 2021 ”Top 50 Companies for Diversity” list. (DiversityInc)
Twenty-five percent of Marriott’s executive roles are held by people of color. They also plan to have 3,000 properties owned by women and people of color by 2025. (Marriott)
The number of hospitality, travel and leisure businesses with a D&I strategy in place has increased since 2020 from 80% to 86%. (Women in Hospitality, Travel & Leisure)
Hotel Marketing & Sales Statistics
Fifty-two percent of hotel executives reported that the use of AI/analytics for personalized marketing/offers best reflects their plans to prioritize the guest experience in the next three years. (Skift)
Hotels see a 15% increase in conversion rates when they include high-quality photos on their websites. (Zippia)
Only 22% of hotel guests will leave a review of their own accord. But should a hotel request a review, that figure shoots up to 80%. (SalesCycle)
Ninety-three percent of users have made buying decisions based on an online review. (Podium)
Eighty-six percent of users will think twice before buying from a business with negative reviews. (Invesp)
Seventy-four percent of U.S. event planners say meeting room specifications and diagrams most influence their decision to submit an RFP. (Cvent)
Fifty-eight percent of U.S. event planners are more likely to choose a hotel that offers online bookings for simple meetings. (Cvent)
Fifty-eight percent to 67% of event planners were very likely or completely likely to address sustainability in their meeting plans for 2021. (Global Meetings & Events Forecast, 2021)
Seventy-four percent of event planners become more proficient in tech as a result of the pandemic. (EventMB)
Seventy-six percent of corporate planners used their own space to host events in 2019. (EventMB)
Mid-tier properties were the most popular choice in 2021, according to 37% of event planners, followed by non-traditional event spaces (16.8%). (Global Meetings & Events Forecast)
Business Travel Statistics
The United States and Canada are the best-rated countries for business travel. (Statista)
The share of employees expected or encouraged to travel for work is now the same as before the pandemic, according to 51% of business travelers. (AHLA)
Seventy-two percent of corporate travel managers in Europe expect their travel volumes to increase in 2023 relative to 2019. (Cvent)
Sixty percent of all global business trips turn into business-leisure (bleisure) trips. (Stratos Jets)
Sustainability has become a priority for 89% of European corporate travel managers. (Cvent)
Zurich, Switzerland is the most expensive city for business travel as of the 4th quarter of 2021. The average daily cost is £592.82. London, New York, Santa Barbara, and Tokyo follow. (Statista)
While Zurich was the most expensive city for business travel in 2021, New York and Santa Barbara ranked top in terms of accommodation. Daily hotel costs were above $300 per day. (Statista)
Business travel accounts for 20% of all global tourism expenditure according to the World Travel and Tourism Council (WTTC). (Statista)
In 2021, it was estimated that business travelers spent more than $740 billion worldwide. Chinese tourists topped the ranking of biggest business travel spenders. (Statista)
How to Improve Your Hotel Statistics with Technology
Technology has revolutionized the hospitality industry, allowing hotels to streamline operations, improve guest experiences, and increase profitability. You can differentiate yourself from competitors by implementing technology solutions that are tailored to your specific needs and target customer base.
Below are a few technology solutions that can help you act on a few of these hotel statistics:
Mobile Check-In & Checkout
Guests can use their mobile devices to check in or out of their hotel rooms, reducing the time and effort required for the traditional check-in and check-out process.
This technology reduces the workload of the front desk staff, enabling them to focus on other guest services. It also increases guest satisfaction by providing a more efficient and personalized experience.
Communicating with guests and ensuring their satisfaction during their stay has become quicker and more convenient with guest messaging technology.
Modern messaging solutions offer automation features that allow you to respond automatically to frequently asked guest queries, reducing the workload of your front desk agents.
These messaging solutions include direct and broadcast messaging capabilities, with the most advanced options providing hotels with the ability to communicate with guests via SMS and WhatsApp, using their existing landline numbers.
Digital tipping can increase the overall amount of tips your employees receive by up to five times, thereby boosting morale and reducing staff turnover.
This technology can save significant time, as the funds are automatically allocated to the appropriate departments or individuals through payroll integration.
Nowadays, many hoteliers are choosing to use automated upselling solutions to offer guests personalized recommendations and promotions, allowing them to tailor their stay to their preferences.
Automated digital upselling solutions enable hoteliers to deliver special offers to guests at key moments when they are most likely to make a purchase during their guest journey.
Protecting guest data has become more critical than ever before. Traditional paper and PDF credit card authorization forms that are not PCI compliant are prime targets for cybercriminals. These should be replaced with secure digital solutions to ensure the safety of guests' sensitive information.
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