Brøchner Hotels is a collection of design-forward boutique hotels in Copenhagen, built on elevated service and a deep commitment to the guest experience. When it came time to modernize, they weren’t just looking for technology — they were looking for a partner they could trust to uphold that standard.
When the group started searching for solutions, they turned to Canary because of the high-quality, personalized service offered to each guest. Canary sat down with IT-System Service Manager Freya Sinding to discuss what they’ve achieved in their first six months on the platform.
Brøchner’s search began with a simple observation: guests expected to text the hotel and get an immediate, personal response. With Canary’s AI Guest Messaging, they can now do exactly that — in 100+ languages, around the clock. Across the portfolio, they average nearly 4,000 messages a month.
"AI gives us more time to be human with guests,” Freya said. “It handles the repetitive so we can focus on the personal."
Before Canary, Brøchner had no consistent way to offer guests upgrades beyond an ask at the front desk. Since rolling out Canary's Dynamic Upsells across the portfolio, guest interest has grown fast — upsell revenue has increased by ~5x since adoption, driven by a curated selection of room upgrades and add-ons guests can browse and book on their own terms.
“Our guests love that they can choose add-ons on their own terms,” said Freya. “It’s a great way to let them personalize their experience, and we can be sure we have everything ready the moment they arrive.”
For a brand as detail-oriented as Brøchner, the onboarding experience was as much a test of the partnership as the platform itself. Each hotel came online quickly, and the team found the system easy to configure to their exact needs.
“I fell in love with the system right away,” Freya said. “It was easy to set it up to do exactly the things that we wanted to do. We’re a brand with very high standards, Canary has exceeded expectations at every step.”
